Lucy Anderson

Hi. Thanks for taking a look at my work. You'll find my most recent stuff close to the top. For the last few years I've written mostly B2B marketing copy. But I've done it all, from radio and television scripts to white papers to infographics, and more.

Copy and concept. This image was used as a poster to advertise specialized classes for real estate agents.

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The real deal.

I'm creative for sure but I have the rare ability to lead and follow because that's what it takes to be a good collaborator. I love collaboration.

As a writer, I look for all the different ways to tell a story. I'll slice it up, turn it sideways and inside out to make sure I understand all the nuances and angles. Even more importantly, I am keenly aware of the audience and what they think or need. I assume they are three times as busy as me and need a really good reason to stay engaged.

Successful marketing and advertising copy is elusive. It walks a fine line between just enough and not too much. To be sure, it is social, psychological. It's a science and an art. When it's right, it takes your hand and leads you without you even knowing it.

gotolucy@gmail.com

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