(2013 at the dawn of big data) I wrote the copy and developed the concept for this infographic. Our client asked us to come up with something (in a very short amount of time) that they could integrate into their existing demand gen nurture program because they were running out of good content to use and needed a big boost in sales qualified leads. I had this idea that if we could find compelling data relevant to their target verticals: Life sciences, Government, Healthcare, Media and entertainment, then we could build an interactive infographic that could drive to a super short "assessment". This infographic had a CTA at the bottom that asked the reader to see where they stand. To find out if they're headed for a big data problem or not. I asked our client the top 3 qualifying questions they needed for a sales qualified lead and I incorporated that into an interactive online survey. The campaign was so successful in driving qualified leads to their sales team that the parent company is now using a modified version of the program for their demand generation marketing.