Lucy Anderson

Hi. Thanks for taking a look at my work. You'll find my most recent stuff close to the top. For the last few years I've written mostly B2B marketing copy. But I've done it all, from radio and television scripts to white papers to infographics, and more.

All of the following were written and designed by me.

B2B calling card sent out by loan officers to real estate agents. Agents loved it because it gave them a powerful tool to get more buyers.

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Direct response postcard sent to target audience, apartment dwellers. Offer was a free pizza party for first 20 people that called in. It worked!

Small card (about the size of a Monopoly real estate card) handed out to high school students at a seminar about planning for financial success.

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Direct response postcard sent to previous clients for a discount on investment property loans.

Copy and concept. This image was used as a poster to advertise specialized classes for real estate agents.

B2B foldout card sent to realtors about new loan programs.

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Direct response postcard. Flip side offered discount on a cashout loan. Sent to previous clients who had owned a home for more than 3 years.

About Us page for custom home builder

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About Us page for mortgage company website

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The real deal.

I'm creative for sure but I have the rare ability to lead and follow because that's what it takes to be a good collaborator. I love collaboration.

As a writer, I look for all the different ways to tell a story. I'll slice it up, turn it sideways and inside out to make sure I understand all the nuances and angles. Even more importantly, I am keenly aware of the audience and what they think or need. I assume they are three times as busy as me and need a really good reason to stay engaged.

Successful marketing and advertising copy is elusive. It walks a fine line between just enough and not too much. To be sure, it is social, psychological. It's a science and an art. When it's right, it takes your hand and leads you without you even knowing it.

gotolucy@gmail.com